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Called 'Protection Leads', the new service enables intermediaries to contact consumers looking for personal life cover and mortgage protection. Advisers are also able to select consumers who want critical illness cover with either type of policy.

Insurance is a new area for LeadPoint, which currently trades loan, mortgage, private medical insurance, debt management and IVA leads. However, the company said it was expanding into protection leads in order to assist brokers to access new markets and revenue opportunities.

UK managing director Nick Chapman said: "LeadPoint has already established itself as a major player in the UK mortgage and loan markets and with the launch of the protection lead vertical we hope to achieve the same success in the insurance market.

"In the current climate, brokers need to look to new markets and revenue opportunities and our protection leads will allow our current customers to get into new markets and also attract new lead buyers to our marketplace."