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Exweb is an intermediary trading platform used by over 25,500 registered users within authorised advisory firms.

Under the agreement, a client's full medical details will be captured within the Exweb platform and then passed to LV=, which will then provide an enhanced annuity quote based on these specific conditions in real time.

Matt Trott, head of annuities at LV=, said: "Not only are we delighted with our market leading product, which we launched in April, we are delighted to accompany it with technological developments to make the lives of financial advisers easier, and ultimately enable them to provide the best service to their clients – both from a product and process perspective.

"By working with The Exchange we are making our enhanced annuity, which is underpinned by an enviable track record of investment performance, more accessible than ever."